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BTCC / BTCC Square / Global Cryptocurrency /
American Express Embraces Blockchain to Attract Gen-Z Users

American Express Embraces Blockchain to Attract Gen-Z Users

Author:
Global Cryptocurrency
Published:
2025-09-28 17:15:01
22
2
BTCCSquare news:

American Express, the 174-year-old financial giant, is defying its legacy image by aggressively adopting digital innovations. The company reported a 39% year-over-year spending increase among Gen-Z users in Q2, far outpacing its 7% overall growth.

Key to this success is AmEx's blockchain-powered travel tool, AmEx Passport, which stores digital "stamps" on-chain. The firm has also integrated its popular Resy restaurant reservation app with back-end management systems, creating a seamless digital experience that resonates with younger demographics.

|Square

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